Twitter’s recently acquired newsletter platform, Revue announced that it will be shutting down next year on January 18, 2023. The news comes as a surprise to many users who had come to rely on the platform for their newsletter publishing needs (including us).
Twitter acquired Revue in early 2021 as part of its efforts to expand into the newsletter publishing space. At the time, the company saw a lot of potential in the platform, which offered a simple and intuitive way for users to create and publish newsletters.
One of the main reasons for the shutdown is that Twitter has struggled to compete with other newsletter publishing platforms, such as beehiiv, Substack, Mailchimp, GetResponse and AWeber. These platforms offer a wider range of features and have larger user bases, which has made it difficult for Revue to gain traction.
The shutdown of Revue will likely come as a disappointment to many users who had come to rely on the platform for their newsletter publishing needs. However, Twitter has said that it will work with users to help them transition to other platforms before the shutdown takes place.
The shutdown of Revue is a reminder of the highly competitive nature of the tech industry, and the need for companies to constantly evolve and adapt in order to survive. While Twitter may have seen a lot of potential in the newsletter publishing space, it ultimately proved to be an area in which the company was unable to compete.
Official Statement ⤵️
We’ve made the difficult decision to shut down Revue.
From January 18, 2023, it will no longer be possible to access your Revue account. On that date, Revue will shut down and all data will be deleted. This has been a hard decision because we know Revue has a passionate user base, made up of people like you.
In the meantime, you will be able to download your subscriber list, past newsletter issues, and analytics by following the instructions here.
If you run a paid newsletter, on December 20, 2022 we will set all paid subscriptions to cancel at the end of their billing cycle. This is to prevent your subscribers being charged for Revue content after the point where it is no longer possible to send newsletters from Revue.
We want to remind you that it is your responsibility to adhere to any applicable laws, rules and regulations in connection with your subscriber list and other data we share with you, and Twitter, Inc. has not obtained permission for you to use subscriber information for any purpose.
We’re grateful to everyone who has used our service over the years, and hope we can continue to help you build a community with your readers on Twitter.Martijn de Kuijper, Senior Product Manager of Twitter and Co-Founder of Revue