In honor of Pride Month in June, Apple today unveiled two new Apple Watch Pride Edition bands with dynamic Pride watch faces in favor of the global LGBTQ+ community and equality movement.
The Pride Edition Sport Loop this year features a color gradient with the word “pride” woven into the band. On Instagram, Apple is also launching a new Shot on iPhone pride campaign that captures the essence of artists and figures from the LGBTQ+ community throughout the world.
Members and supporters of Apple’s LGBTQ+ creative community were motivated to create this distinctive design as a new symbol of pride. Apple developed a unique process to remove many of the double-layer nylon-woven textile loops on the band, revealing the word “pride” in a cursive form inspired by the initial “hello” greeting — displayed on the first Macintosh in 1984 — giving the word a fresh, three-dimensional look and feel.
The team created a color gradient that combines the traditional rainbow hues with colors from different pride flags, such as light blue, pink, and white, which symbolize transgender and gender-nonconforming people, and black and brown, which represent Black and Latinx groups. The colors also reflect those who are living with HIV/AIDS or who have suffered from it.
The Pride Threads Watch face was inspired by several pride flags and blends colors to signify the LGBTQ+ movement’s strength and mutual support. Each strand of bright thread contributes to the overall composition of the watch face, mirroring the woven loops of the Sport Loop.
When the Apple Watch’s Digital Crown is rotated, the display is tapped, or the user’s wrist is raised, the colorful threads move. Apple also included a new App Clip capability in the band packaging to provide users with a quick and easy method to access the new matching watch face.
The new Pride Edition Nike Sport Loop band is rainbow-colored and comes with a rainbow-colored Nike Bounce face to match. The Sport Loop, like Nike’s Be True series, recognizes people who are advancing sport for future generations and motivating others to experience the thrill of being true to themselves. Be True is part of Nike‘s larger LGBTQ+ mission, which includes acknowledgment, advocacy, inspiration, and education.
Besides that. Apple also running a new shot on iPhone Pride campaign. The Shot on iPhone pride campaign will feature photos from an impressive group of intersectional creatives, highlighting present-day gay pioneers in areas of historic significance to the LGBTQ+ movement, from Harvey Milk Plaza in San Francisco to Paulista Avenue in So Paulo.
The series, which will debut to @Apple on Instagram soon, will include photographs by Ryan McGinley at Stonewall Inn in New York, Evan Benally Atwood at Window Rock in Arizona, Meinke Klein at The Homomonument in Amsterdam, Caia Ramalho at Paulista Avenue in So Paulo, Lydia Metral at Plaza de Chueca in Madrid, and Collier Schorr at Harvey Milk Plaza in San Francisco, all of which feature Baobei.
The Pride Edition Sport Loop and Pride Edition Nike Sport Loop are available for $49 in the United States. The new Pride Edition bands are available to order now on apple.com and through the Apple Store app and will be available in Apple Store locations starting May 26. Nike.com will soon sell the Pride Edition Nike Sport Loop.
The Pride watch face is available today for Apple Watch Series 4 and later running watchOS 8.6, as well as iPhone 6s and later running iOS 15.5. Any Apple Watch is compatible with the Pride Edition Sport Loop and the Pride Edition Nike Sport Loop.